Uganda’s tourism sector got a large publicity in UK’s top media that led to inquiries in the destination at the just-concluded three-day event World Travel Market (WTM) expo in London when Uganda was showcasing its great weather, wildlife, culture, heritage, investment opportunities and unique location as the best destination.
Uganda tourism at wtm exhibition which featured on a full page was spread in the travel section of the UK’s most prestigious and influential newspaper The Financial Times on Sunday. Over 4.5 million are registered users and over 285,000 digital subscribers, as well as 600,000 paying users. Finacial Times Chinese, has more than 1.7 million registered users. Uganda’s appearance in the FT was very great publicity especially that it was featured on a full page as the lead story on the eve of the WTM is mark of honor, visibility and recognition for Uganda,” The Uganda tourism Board at wtm exhibition was the Chief Executive Officer, Mr Stephen Asiimwe said.
The delgation to the exhibition was led by the Minister of Tourism Wildlife and Antiquities, Prof. Ephraim Kamuntu and was hosted by the Uganda Tourism Board (UTB).
The event that is participated in the month of November lasts only three days was aso attended by 20 private sector exhibitors who also included hoteliers and accommodation property owners.
“The hiring of a public relations and marketing firm for the UK market has been a big boost in bringing business contacts, appointments and securing good deals for our tour operators,” Asiimwe said.
Kamageo group was responsible for the increased publicity, visibility and interest in Uganda. Kamageo has been running a “Discover Your Uganda” campaign under the Pearl of Africa brand. This has led to writers flying into Uganda and writing and covering travel experiences from Bwindi Impenetrable forests to Kidepo National Park and covered in top media houses like National Geographic, The Sun Newspaper, The Daily Star, The Independent, Rough Guides, among others.